
The moment I first whipped up these purple Ube delight rolls in my home, something magical happened. Being raised with both Filipino and American influences, I wanted to mix these cultures in my baking. That stunning violet color from ube not only makes these rolls look fantastic but adds this special sweetness that works amazingly with my tangy cream cheese topping. Whenever I bake a batch, they vanish quickly and friends always beg me for my secret. Believe me, these aren't your typical sweet rolls!
Wonderful Ube Discovery
Haven't tried ube before? You're missing out! This violet yam is a staple in Filipino dishes, and you'll quickly see why once you experience its nutty sweetness. I adore how it changes familiar treats into something fresh and different. Now you can grab ube at many Asian markets or websites, making it super easy to try new recipes with it.
What You'll Need
- All-Purpose Flour: Forms your foundation - and yes, gluten free substitutes work too if needed.
- Granulated Sugar: Adds just the right sweetness to your dough.
- Active Dry Yeast: The key to getting that airy, soft texture.
- Warm Milk: Any type works fine, including non-dairy options.
- Unsalted Butter: Creates that melt-in-your-mouth softness.
- Egg: Just one large egg helps everything stick together.
- Ube Extract: The hero ingredient for that flavor and purple look.
- Salt: A tiny bit enhances all other flavors.
- Cinnamon and Brown Sugar: For that traditional filling we all love.
- Cream Cheese: The base for our heavenly topping.
- Trader Joe's Ube Spread: My hidden trick for boosting that ube flavor.
- Powdered Sugar: Creates that perfectly smooth frosting.
Creating Your Masterpiece
- Kicking Off Your Dough
- Combine your warm milk, sugar and yeast in a bowl and wait for bubbles. Add your flour, butter, egg, ube extract and salt, mixing until you get a soft ball. Work it until smooth, then let it sit somewhere cozy for 60 minutes.
- Preparing Your Filling
- During the rising time, blend your soft butter, brown sugar and cinnamon until completely combined.
- Shaping Your Rolls
- Flatten your gorgeous purple dough into a rectangle. Smear that yummy filling across it, then roll everything up tightly. Cut into individual rolls and place them in your pan.
- Time For More Rising
- Allow your rolls to puff up again for around 30-45 minutes.
- Into The Oven
- Bake at 350°F for 20-25 minutes until they look just right. Cool them slightly.
- Finishing Touch
- Mix your cream cheese, butter, powdered sugar and ube spread until fluffy, then slather it over your warm treats.
Tasty Combinations
These rolls taste amazing with a bold cup of coffee. The coffee's strong flavor really balances the sweetness. They're ideal for lazy weekend breakfasts or that afternoon snack break we call merienda in Filipino homes.
Storage Tips
Store any extras in a sealed container in your fridge and they'll stay good for around 3 days. Just warm them up quickly in the microwave to bring back that freshly baked feel. Don't be afraid to switch things up a bit - sweet potato or pumpkin makes a great alternative when the seasons change.

Irresistible Violet Treats
These rolls are truly one-of-a-kind, merging traditional Filipino tastes with classic sweet rolls. The eye-catching purple never fails to impress guests, and the flavor is something you won't forget. After baking with ube just once, you'll wonder what took you so long to try it.
Recipe FAQs
- → What's ube, and why add it here?
Ube is a purple yam with a light, nutty sweetness and vanilla-like taste. It also gives these rolls their standout color and flavor.
- → Don't have Trader Joe's ube spread?
No problem! Swap it with standard ube paste or powder from Asian grocery stores, or simply leave it out.
- → Can I make these ahead of time?
Totally! Once the rolls are shaped, cover them and refrigerate overnight. Let them warm up and rise before you bake.
- → Why didn't my dough rise?
Check your yeast—it should be active and fresh. Also, make sure your milk is warm enough to trigger the yeast, but not so hot that it kills it.
- → Can these go in the freezer?
Absolutely. Freeze them after shaping but before their second rise. Later, thaw them in the fridge overnight, then let them rise and bake as usual.